The New School’s 2016 advertising campaign included this microsite, designed to showcase the campaign’s creative and drive users—many of whom arrived via similar digital ad units—to The New School’s main website.

The site scrolled through each of the campaign’s six creative assets. (Mobile)

Each unit included two call-to-action buttons, one with a ‘read more’ bit of copy and a video asset, that were accessible via in-page modal views. (Tablet)

The final screen, at the end of the scroll, included an interactive selector that directed users to a curated gallery of case study stories on The New School’s main website.